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If you’re beginning your digital marketing job search or considering a new career in the field, you might be wondering how much digital marketers will make in 2023 and beyond.Digital marketing salaries can vary from one role, company, or industry to another, especially considering the range of functions within digital marketing.
In this article, you'll learn more about what you can expect to earn for a variety of different digital marketing roles. Afterward, you'll explore how different factors may impact your salary, tips on how to increase your earning potential, and courses that can help you gain job relevant skills.
Digital marketing salaries in 2024
The salary for digital marketing roles can vary considerably.
To help you get a better idea of how much you can earn, we’ve organized the table below with salaries (base + additional pay) for manager roles corresponding to the top six channels marketers are currently using to reach audiences. According to Hubspot’s 2023 State of Marketing report, the top channels include social media, web/blog, email marketing, content marketing, influencer marketing, and SEO marketing [1].
Use the following table as a model for your research process. All salaries listed reflect the average base pay for US roles according to Glassdoor as of July 2023. Top-rated companies hiring for these roles are sourced from Glassdoor and include a selection of companies ranked 4 stars or higher on the site by employees.
| Role | What they make | What they do | Top-rated companies |
|---|
Digital marketing manager |
$78,232 |
Implements a company’s digital marketing strategies to reach target audiences. |
Amazon, Google, Accenture, IBM, Freelancer |
Social media manager |
$53,242 |
Maintains a company’s social media presence and oversees social media marketing campaigns. |
Accenture, Teleperformance, Freelancer, Meta, TaskUs |
Blog manager |
$50,798 |
Oversees a company’s blogging efforts, including writing blog content and optimizing the blog’s metadata. |
SEMRush, Univ. of Southern California, DentalQore, Investish |
